Tourism Marketing : In the Age of the Consumer download PDF, EPUB, Kindle
Tourism Marketing : In the Age of the Consumer download PDF, EPUB, Kindle
Tourism Marketing : In the Age of the Consumer by Alastair Morrison
---------------------------------------------------------------
Author: Alastair Morrison
Number of Pages: 424 pages
Published Date: 30 Dec 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415726368
File size: 21 Mb
Download Link: Tourism Marketing In the Age of the Consumer
---------------------------------------------------------------
Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive aspects of tourism marketing by concentrating on how tourism marketing is planned, implemented, and evaluated based upon a thorough understanding of contemporary tourist consumer behaviour. It further highlights the opportunities and challenges that future practitioners face in an increasingly competitive global tourism marketplace. The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing, highlighting experience as a major driver for purchasing and raises events to the level of a major tourism marketing topic and integrates this with the concept of experiential marketing. International case studies are integrated throughout to show practical realities of tourism marketing and theory in practice. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. A suite of online resources accompany the text which offer students and lecturers additional resources for class discussion or self - study including: Video Case Studies, test banks, sample marketing plans, instructors guide, PPT's & web links This innovative, accessible yet academically rigorous introduction to contemporary tourism marketing is essential reading for all Tourism students.
Read online Tourism Marketing : In the Age of the Consumer Buy Tourism Marketing : In the Age of the Consumer Download and read Tourism Marketing : In the Age of the Consumer ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Tourism Marketing : In the Age of the Consumer
Tourism Marketing : In the Age of the Consumer by Alastair Morrison
Author: Alastair Morrison
Number of Pages: 424 pages
Published Date: 30 Dec 2016
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415726368
File size: 21 Mb
Download Link: Tourism Marketing In the Age of the Consumer
---------------------------------------------------------------
Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive aspects of tourism marketing by concentrating on how tourism marketing is planned, implemented, and evaluated based upon a thorough understanding of contemporary tourist consumer behaviour. It further highlights the opportunities and challenges that future practitioners face in an increasingly competitive global tourism marketplace. The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing, highlighting experience as a major driver for purchasing and raises events to the level of a major tourism marketing topic and integrates this with the concept of experiential marketing. International case studies are integrated throughout to show practical realities of tourism marketing and theory in practice. The text is written in an accessible style and includes a plethora of features that engage and aid understanding. A suite of online resources accompany the text which offer students and lecturers additional resources for class discussion or self - study including: Video Case Studies, test banks, sample marketing plans, instructors guide, PPT's & web links This innovative, accessible yet academically rigorous introduction to contemporary tourism marketing is essential reading for all Tourism students.
Read online Tourism Marketing : In the Age of the Consumer Buy Tourism Marketing : In the Age of the Consumer Download and read Tourism Marketing : In the Age of the Consumer ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Tourism Marketing : In the Age of the Consumer